What is AEO? And how is it different from SEO?
AEO stands for Answer Engine Optimization. It is the work that helps your business get cited, mentioned, or used as a source in AI-generated answers from tools like ChatGPT, Perplexity, and Google’s AI Overviews.SEO stands for Search Engine Optimization. It helps your pages rank in traditional search results, where users scan links and choose where […]
How does ChatGPT decide which websites to recommend?
AI search engines do not work exactly like the Google results page many business owners are used to. Instead of showing 10 blue links and asking the user to choose, tools like ChatGPT and Perplexity can pull information into a single answer, summarize the main points, and cite a small number of sources. That changes […]
Why is my organic traffic dropping if my Google rank hasn’t changed?
You check your rankings, and they look steady. Your important pages still sit in roughly the same positions. Impressions may even be rising. Yet visits from Google are falling.This sudden drop in traffic can feel like an SEO mystery, but the problem may not be your rank. It may be the search results page itself.Google […]
Is my website showing up in ChatGPT?
ChatGPT, Perplexity, and Google’s AI Overviews are changing how people find businesses online. Instead of clicking through a full page of search results, customers can now ask a question and get a direct answer in seconds. They might ask, “Who is the best roofer near me?” or “What is a good payroll service for a […]
What are backlinks, and does your business need them?
Published: July 3, 2026 A backlink is a link from another website to yours. Backlinks can help search engines discover pages, understand how topics connect, and assess whether other sites consider a page worth referencing. Most businesses benefit from earning relevant backlinks. However, the goal is not to collect the largest possible number. A few […]
How to improve your SEO: What to fix first
Improving SEO does not mean doing more of everything. It means finding the issue most likely to be limiting your visibility and fixing that first. For one business, the priority may be pages that Google cannot crawl. For another, it may be outdated content, weak local information, or pages that do not answer the questions […]
How does SEO actually work?
SEO works by helping search engines find, understand, and evaluate your website so they can show its pages for relevant searches. The process has three broad stages: Crawling: A search engine discovers and downloads a page. Indexing: It analyzes the page and may store it in its searchable index. Serving results: Its ranking systems decide […]
What is SEO and why does it matter for small businesses?
SEO is how your business shows up when someone searches online for what you sell. When a potential customer searches for a nearby accountant, a reliable plumber, a specialty retailer, or an answer to a business problem, search engines decide which websites appear. SEO helps search engines understand your website and helps the right people […]
Does social media impact SEO?
Social media does not directly improve your Google rankings. Likes, shares, comments, and follower counts are not listed among Google’s documented ranking systems. That does not make social media irrelevant to SEO. A strong social presence can help more people discover your content, search for your brand, visit your website, and link to useful resources. […]
How to tell if your SEO is working
How to tell if your SEO is actually working (5 things to track) SEO can feel unpredictable. Your rankings rise one day, fall the next, and sometimes return to the same position a week later. That movement can make it hard to tell whether your work is paying off. The good news is that daily […]